Sugary Start:
The mood is set at Rinda and it is all about fun and great candy making. It all began in 1982 with Rinda Perusahaan Makanan (M) Sdn. Bhd. Back then, chocolate wafers were the only product but its popularity gave Rinda the boost to continue expanding and developing great confectionery products for candy lovers worldwide.
Today, Rinda Food Industries Sdn.Bhd. has taken over the management of the company’s core competencies in manufacturing various types of hard and soft candy, jelly and pudding.
Through earnest dedication, passion and strategic marketing plans, Rinda is now a successful international business entity that enjoys consistent market development worldwide. Rinda is a certified HALAL, ISO 22000 and HACCP company. Food quality and safety is our main priority. So, watch out for Rinda because the fun can only get bigger!
Plumwords:
“Rinda is all set to break new grounds in the local and global confectionery markets. We have many projects lined up for expansion and diversification of the business. The changing economic climate and dynamic consumption patterns of the confectionery industry mean that change within the company is very critical. Armed with a very advanced lab and supported by a team of dedicated food technologists, we are always on the look out for creating new flavor and taste. For instance, we are looking at introducing functional candies which have medicinal values, low in sugar and sugar-free. We also plan to enhance our information and communication technology systems to achieve high-tech integration of global sales and marketing activities with production and warehousing. Those are just sneak peeks into Rinda. To really discover what we have in store, keep your eyes and appetite on Rinda.”
Pretty promise:
We are set to be a global manufacturer focusing on sales and marketing of Rinda products. We believe that only through international success, we can effectively fulfill our roles as responsible corporate citizen capable of contributing to the growth of national economy. As a responsible employer, we also aim to continuously improve the well-being of our committed and passionate employees.
We will endeavour to fulfill our vision by:
Turning out commitments into actions as the driving force for the company.
Sweet success:
Our abilities to keep up with the ever changing taste, trend and needs of candy lovers have gained a large following around the globe.
Rinda has established a strong local and international presence through its assertive marketing plan and proactive efforts of its distributors and wholesalers.
In Malaysia, Rinda’s candy selections are sold in over 300 hypermarkets, supermarkets and departmental stores. The internal sales force is backed by a nationwide network of 110 appointed wholesalers while van sales agents aggressively market remote areas.
Rinda products can be found in more than 30 countries around the world including Singapore, Vietnam, Hong Kong, UAE, Russia, Australia, Canada and China, Rinda’s popularity is a testament to great product quality.
